If everything is measured, why do so many organizations still struggle to know whether they are actually making progress? Most organizations are not short on data. They have dashboards. Scorecards. KPIs. OKRs. Performance measures. Customer surveys. Financial reports. Operational metrics. Project milestones. And yet, when leaders ask a deceptively simple question... “Are we actually achieving what we intended to achieve?” ... the answer is often much harder to find. The probl